There’re many reasons for people to love a Pelikan, but I got my own special reason for not being able to deny this pen: The guys from Pelikan set the pen on a high-quality, classic picture frame and shot the promotional-photo! We’re in the professional Photo Printing & Framing business, that photo drew my attention to this particular pen – it looks like this is THE PEN for picture framer, the theme of this pen matches our business very well.